Cool Water® An interview with Mr. Robert Core,
Suburban Wholesale is a 3rd generation, single location wholesale florist serving retail florists and party co-coordinators the New Jersey and New York Metropolitan area. We service both affluent suburbs and some major cities in the area. We pride ourselves on providing only the highest quality flowers available in the market. We are constantly searching for the best and newest varieties to share with our upscale clientele.
In the USA and Europe many wholesalers and retailers are very enthusiastic about Cool Water� Can you explain what it is they like so much about it?
- We finally have a Lavender rose that is consistent in quality while at the same time has a shade that is versatile in many different hues.
Can you compare it to other Lavender varieties in the market? And if so, what would be the positive or negative things Cool Water� has to offer in comparison?
- The color and performance. It always opens and stays open.
In your experience, how are the vase life and the transportability of Cool Water�?
- Good vase life and once it opens it lasts many days.
More or less what are the percentages of how you are selling Cool Water�? Bouquets versus mixed and full boxes.
- 25% Box and 75% by the Bunch.
Do you sell all your rose varieties for the same price (depending on length) or do you sell hot varieties at a premium? If so would you sell Cool Water� at a premium?
- We sell Cool Water® at a premium. It is worth a little more.
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Suburban Wholesale is a 3rd generation, single location wholesale florist serving retail florists and party co-coordinators the New Jersey and New York Metropolitan area. We service both affluent suburbs and some major cities in the area. We pride ourselves on providing only the highest quality flowers available in the market. We are constantly searching for the best and newest varieties to share with our upscale.
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