Traders marked White Naomi! as a high potential new rose.
A few months before she was introduced into the market by H.J. de Mooij Flower Wholesale and Hoven & De Mooij, Flower Buying Service.
Just before her introduction; Kees Ouwersloot from H.J. de Mooij, Hugo van de Koppel from Hoven & de Mooij, René van Vuren from Bloomways Danners and Ronald Kamer from OZ Export gave their opinions about White Naomi!®
H.J. de Mooij
Kees Ouwersloot: "White Naomi! is uniquely different because of her subtle fragrance that is nicely complemented by an extraordinary vaselife. She has a vaselife of two weeks, which is not a common characteristic among fragrant roses. In addition to this, White Naomi! opens beautifully and develops a nice crown."
"We have sold a substantial amount of White Naomi! to several clients in both the high and low segment throughout the whole of Europe and Russia. And from all market segments we receive repeat orders immediately. All clients who have received White Naomi! have ordered again."
"I predict that the established white rose varieties now have a serious new competitor in the rose White Naomi!®" H.J. de Mooij
Hoven & De Mooij
Hugo van de Koppel: "We have seen great demand for White Naomi!® in the past recent months. Customer reactions have been very positive. Then again with a name like White Naomi! customers expect something special!"
"Obviously, White Naomi! has to prove herself in the market, but I expect that she will become popular especially in Germany, Russia, Switzerland, and also here in the Netherlands. She is a rose exclusive florists will love to work with. Personally I think White Naomi! is one of the finest white roses, especially due to its wonderful way of opening.” "White Naomi! Is a festive flower, her beautiful playful way of opening, the huge petal count and the subtle fragrance."
"The delicious light scent of White Naomi! Is certainly an added value since consumers increasingly go for fragrant roses!"
René van Vuren: "We have already received numerous inquiries about White Naomi!, I am often called and asked if I can send more White Naomi!. Especially in southern Germany where there is commendable excitement about the entry of White Naomi!."
"In order to achieve long term success growers must make sure to produce good quality White Naomi!®’s with large buds. The light fragrance of White Naomi! is a big plus, because we get great demand for fragrant roses. The smell may not be dominant, but should remain subtle.” Bloomways Danners
OZ Export
Ronald Kamer: "To me, White Naomi! is a very pleasing addition to the range of large-flowered white roses since our customers are looking for a fresh new white rose."
"I think it's a beautiful rose, which is ideal for the high end, exclusive market. The demand spans wide, from Russia, Germany, France, Italy; while we also get inquiries from England. In England, the scent has been received very positively. I expect White Naomi! to be a popular rose during the wedding season." OZ Export